Killing Us Softly 4: Advertising's Image Of Women

2010 ""

Killing Us Softly 4: Advertising's Image Of Women

8 | en | Documentary

The documentary focuses on images of women in advertising, in particular on gender stereotypes, the effects of advertising on women's self-image and the objectification of women's bodies.

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8 | en | Documentary | More Info

Released: March. 12,2010 | Released Producted By: , Country: Budget: 0 Revenue: 0 Official Website:

Synopsis

The documentary focuses on images of women in advertising, in particular on gender stereotypes, the effects of advertising on women's self-image and the objectification of women's bodies.

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Sut Jhally

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Reviews

bettycjung 12/11/17. A great documentary about how women are defined by Advertising, and it's not a pretty picture. By showing examples of print and TV advertising, Kilbourne shows how advertising pushes distorted and destructive ideals of femininity. The gender stereotypes are damaging and constantly demeans women by projecting unrealistic and unhealthy perceptions of perfection, sexuality and beauty. The images advance violence against women, eating disorders, and addiction. Women can never measure up, thus, the need to buy their products. Worth catching.

Roedy Green This is short documentary, only 45 minutes. It consists of Jean Kilbourne delivering a lecture with slides.She has done this many times. She is organised and clear. Every point she makes she emphasises with real world examples of ads from magazines. With those example, there is no way anyone could contradict her.She is not shrill. She is not detached. She just just exudes common sense.I have not paid much attention to magazine ads for about 30 years. I was shocked how blatantly pornographic and violent they have become.Companies make money by making people feel bad about themselves. The catch is, this is driving some young women to suicide.The movie also discussed how pornography sometimes really screws up young males, to the point they can't have sex with real humans.It also shows how makeup and photoshopping create models completely unlike the original models. Cindy Crawford says she wishes she actually looked like the photo covers of her.