Syrup

Syrup

2013 "It's all about image."
Syrup
Syrup

Syrup

5.6 | 1h30m | R | en | Drama

A slacker hatches a million-dollar idea. But, in order to see it through, he has to learn to trust his attractive corporate counterpart. Based on Max Barry's novel.

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5.6 | 1h30m | R | en | Drama , Comedy | More Info
Released: June. 07,2013 | Released Producted By: Lila 9th Productions , Windward Entertainment Country: United States of America Budget: 0 Revenue: 0 Official Website:
Synopsis

A slacker hatches a million-dollar idea. But, in order to see it through, he has to learn to trust his attractive corporate counterpart. Based on Max Barry's novel.

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Cast

Amber Heard , Shiloh Fernandez , Kellan Lutz

Director

Dina Goldman-Kunin

Producted By

Lila 9th Productions , Windward Entertainment

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Reviews

mtmwallis compelling, clever, can't take your eyes off.doesn't go in the typical romcom direction everyone with a brain hates. people won't like this film because they won't get it. if you get it, you will love it.cleverer than limitless (the two are similar in the way your brain engages) in so many ways, and a much better script. just genuinely thought i was going to watch something which will send me to sleep it's just like every other film.no, engages you from the get-go, always keeping some mystery and spontaneity for the next twist, which you will not predict. now i am going to be up all night pondering!fantastic ending, fantastic film.
LeonLouisRicci Absolutely Nothing in this Thing Works. The Suspension of Disbelief that a Corporation would Market and Sell Energy Drinks named Fukk and Such, Never lies in the Bounds of Behavior that the Brain can Comprehend even in the most Wild and Supposedly Disturbing Satires.So from the Beginning its Conceit is Incomprehensible, even in the Absurd. Add to that the Supposed Cool Insights into Marketing and the Revelations about their Techniques have been around and Hammered Home in all sorts of Media to the Point of Common Knowledge, this is Hardly Breaking News. Going as Far Back as the 1920's and the Father of PR, Edward Bernays and the Bible of Twentieth Century Advertising, Propaganda (at the time the term was not pejorative), that Today it is all Rather Tired and Anything but Hip.The Movie Limps along with no real Wit outside of Elementary School Wordplays, this is a rather Embarrassing Outing for Everyone Involved. There is a Reason this was a Total Flop and why it Failed to Persuade Anyone to buy a Ticket. Bad Products are a Hard Sell.
Robert W. I watched this for one reason and I am perhaps ashamed to say it but it was because I think Amber Heard is gorgeous. She isn't always the best actress (though I think she isn't bad) but I just have a huge thing for her. What surprised me was that this little indie romance/dark comedy was actually okay. It was far from amazing and didn't blow me away but honestly I watch so many truly awful indie flicks that I don't make it half way through and this wasn't awful. In fact, it was a unique and well developed concept with some very dark humour and the spin on it using marketing as a driving force and lesson in morality was really well done. The pacing of the film isn't great and often drags just a little bit. The chemistry between our lead stars isn't perfect, it isn't bad but there is some spark missing. I also am not sure they knew what direction or genre they wanted to take this film in and it feels a little jumbled at times. I think with a better director and perhaps screenwriter they could have honed the picture just a little better and made it more impressive. However, for what it is it was fun and worth watching if not mostly forgettable.The aforementioned Amber Heard is the cutthroat Six. She has spent years creating her image and is a power hungry and emotionally void marketing manager. Heard is decent in the role. It isn't her best performance but she does it well. Shiloh Fernandez is okay in his role as Scat. He is supposed to be a brilliant marketing genius who is scatter brained and disillusioned with the advertising world. The problem is that he looks too young and isn't quiet believable in his role. He comes across as someone who just lucked out on a good idea. The chemistry with Heard is again, okay, but could have been much better. The supporting cast includes Kellan Lutz in a darkly comic role as Sneaky Pete. It isn't exactly a tough role but he does it decently. Brittany Snow shows up in a role so small if you sneeze you'll miss it so there isn't any point in even mentioning her. Everyone else plays their role decently but no one really stands out as worth mentioning.Syrup is a satire and there is very few films that do satire well. This does is well. The problem is the potential is really great and it drops the ball frequently. Aram Rappaport is very inexperienced and this film needs a director with more style and vision. I was surprised to see that author Max Barry who wrote the novel the film is based on also co-wrote the screenplay with Rappaport. The entire movie just needed more experience. Now pleasure understand I enjoyed watching it, it just felt unfortunately forgettable. Still it was unique and a good story and the voice over narration scenes breaking the fourth wall worked very well. It was an average flick that showed a ton of potential. I have no doubt the book was exponentially better. 6/10
Viktor Vedmak (realvedmak) Basic premise of this movie is that ads and hype sell products regardless of quality of actual product.If you are trying to make a quick buck and never get to sell anything ever again that would work. However, with almost two decades of experience in marketing I can tell you that there is a solid reason big companies spend billions on developing flavors, and that is that people might buy crap, but people will not continue to purchase it.But I digress. This movie is pretty stupid. Girl that was supposed to be 'hot' is more along lines of girl next door type, so miscast in my opinion. Yet everybody is supposed to want her. I just did not buy that.Main male actor is kinda weird looking too. Not interesting weird in a likable way, like Steve Buscemi, but strange weird like Elijah Wood in his role in Sin City. Honestly, guy like that would never make it, no matter how good his ideas were, he'd just get used up and tossed away. Considering his character acts conceited and pushy entire movie, and girl is supposed to have attraction for him, I really did not buy his character at all.Finally, no company would treat suicide the way they tried to portray it in this movie. They would deny responsibility and NOT fire people admitting guilt, as that course of action would open them up for class action lawsuits.All in all, this movie is less realistic than a Disney movie. It is better than that crap 'Branded' but still far cry from any good.