Half-hour program on the "real-life adventure" of big business. Newsman Eric Sevareid, who served as host, described the series as neither "chamber of commerce boosterism" nor anti-establishment; rather, "an effort to report how various industrial sectors actually work."
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Salespeople demonstrate their personal tricks of the ancient trade, to illustrate the psychology of selling.
Lear Fan Ltd. and Beech Aircraft vie for a larger share of the market by developing a light, efficient corporate plane while battling technical problems, skeptical investors, and bureaucracy.
Winners -- and losers -- stake their fortunes on cocoa in the futures market.
Israeli firm Elscint tries to develop, produce, and deliver a superior medical diagnostic scanner to compete with larger corporations.
The prize-winning Matanzas Creek Winery in California attempts to escalate production without disrupting the delicate balance of supply, demand, and high quality.
The Gloria Stevens chain of health clubs struggles to find a formula for survival in a volatile business climate.
Texas real estate developer Trammel Crow attempts to lure Hollywood filmmakers to Dallas by building a state-of-the-art production complex.
Frank Perdue, the man who turned chicken into a brand-name item in the Northeast, plans to market a new product: chicken franks. WARNING: May contain scenes of animal trauma.
Ned Steinberger, owner of a small business that produces an innovative and extremely popular electric bass guitar, must cope with impatient customers and new competition.
Will the new $125-million Westin Hotel in Boston be able to compete in a market already filled to capacity with luxury hotels?
Telophase Corporation plans to start America's first chain of low-cost crematoria and to market cremation as an alternative to burials.
Ted Turner and Satellite News Network executive Lloyd Werner vie for advertisers, subscribers, and cable-system carriers as they jockey for position in the cable news business.
Half-hour program on the "real-life adventure" of big business. Newsman Eric Sevareid, who served as host, described the series as neither "chamber of commerce boosterism" nor anti-establishment; rather, "an effort to report how various industrial sectors actually work."
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