How does one of Britain's best-known biscuit brands stay ahead of the festive competition? We lift the lid on McVitie's as they take on the competitive Christmas market.
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Facing an ultra-competitive Christmas market, this programme reveals how McVitie's attempt to stay ahead of their rivals, including a very special twist on the iconic Penguin bar and the creation of a brand-new product, the white chocolate digestive.
How does one of Britain's best-known biscuit brands stay ahead of the festive competition? We lift the lid on McVitie's as they take on the competitive Christmas market.
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