The Tanning of America

The Tanning of America

2014
The Tanning of America
The Tanning of America

The Tanning of America

6.7 | en | Documentary

VH1 teamed up with acclaimed filmmakers Billy Corben and Alfred Spellman and famed author, award-winning entrepreneur, advertising executive, and record executive Steve Stoute for a 4-part documentary series based on Stoute’s best-selling book, “The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy.” VH1’s “The Tanning of America: One Nation Under Hip Hop” is a thorough examination of hip-hop as a cultural movement, whose profound influence in music, film, television, fashion, business, race relations and politics eventually paved the way for the election of Barack Obama. Stoute notes, “Since its birth, hip-hop has been a reflection of black America, but never before have we seen it cast as such a far-reaching agent of political change. This film paints an entirely new picture of the impact of hip-hop culture over the last 30 years.”

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Seasons & Episodes

1
EP4  All Around the World
Feb. 28,2014
All Around the World

2000 - present: From Eminem to hip-hop empires; Sean John and Rocawear; Vitamin Water and Beats by Dre; hip-hop slang pervades the culture; Ice Cube, Ice T and Queen Latifah become lovable TV and film stars; the dawn of a new political movement in hip-hop; Vote or Die; Hurricane Katrina and the election of the first African American president.

EP3  Gimme the Loot
Feb. 27,2014
Gimme the Loot

1993 - 1999: The rise of Snoop and Dr. Dre, hip-hop hits the suburbs; Tommy Hilfiger turns hip-hop fashion into millions; Biggie and Puffy, Jay and Nas, Ghetto Fabulous and Bling; the influence of music videos; Vibe magazine; the rise of FUBU and Jacob the Jeweler; Will Smith saving the world in Independence Day and Time Magazine proclaiming America as a “hip-hop nation.”

EP2  Fight the Power
Feb. 26,2014
Fight the Power

1987 - 1992: From the dawn of political and gangsta rap through the debut of hip-hop movies to the election of Bill Clinton; Arsenio Hall; the Fresh Prince; hip-hop’s influence on fashion and Madison Ave; the Beastie Boys; The Source magazine; Yo! MTV Raps; MC Hammer and Vanilla Ice; the LA riots and racial strife in America.

EP1  Word Is Born
Feb. 25,2014
Word Is Born

1970s - 1986: From Blaxploitation films through groundbreaking television like “All in the Family” and “The Jeffersons;” racial strife in New York City and the birth of hip-hop; the rise of Def Jam and Run DMC breaking thru on MTV; the 80s success of Eddie Murphy and the Cosby Show.

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6.7 | en | Documentary | More Info
Released: 2014-02-25 | Released Producted By: Rakontur , Country: United States of America Budget: 0 Revenue: 0 Official Website: http://www.rakontur.com/The-Tanning-Of-America
Synopsis

VH1 teamed up with acclaimed filmmakers Billy Corben and Alfred Spellman and famed author, award-winning entrepreneur, advertising executive, and record executive Steve Stoute for a 4-part documentary series based on Stoute’s best-selling book, “The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy.” VH1’s “The Tanning of America: One Nation Under Hip Hop” is a thorough examination of hip-hop as a cultural movement, whose profound influence in music, film, television, fashion, business, race relations and politics eventually paved the way for the election of Barack Obama. Stoute notes, “Since its birth, hip-hop has been a reflection of black America, but never before have we seen it cast as such a far-reaching agent of political change. This film paints an entirely new picture of the impact of hip-hop culture over the last 30 years.”

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Reviews

nileda1987 I'm not a fan of VH1's latest documentary, "The Tanning of America: One Nation Under How Hip Hop" directed by Billy Corben. In its attempt at comprehension in the survey of the history of hip hop music and its impact as a culture on the U.S. it provided instead a conflation of African American pop media culture in the past 40 years. How is The Jeffersons, The Cosby Show, and even Spike Lee's "Do The Right Thing" hip hop per se? The documentary, based on Steve Stoute's 2012 book of the same title, fails in its initial film thesis of how hip hop put Barack Obama in the White House with such a fatuous oral history on hip hop's indeed impact on the U.S. through lower and middle class youth. Halfway, through the talking-head docu-series (broken into 4 episodic parts) the doc shifts its focus to commercial branding of hip hop rather than the music itself. Now, Stoute's book was more focused on hip hop and the new economy rather than hip hop as a cultural movement that shaped mainstream America, the documentary's intended aim. It would've been better if he stayed with his original focus of the book for a documentary and excluded himself as an interviewee and instead, played the role of a narrator, moderator, or even host of this special TV docu-series. Lastly, the documentary felt more like a conversational piece with significant interviewees than a film documentation of a story narrative. And, like Ice T's documentary, "The Art of Rap", also released on VH1 two years ago, "The Tanning of America" lacks direction. Really--how do you cover the history of hip hop and talk nothing about Tupac Shakur?