Advertising Rules!

Advertising Rules!

2001 ""
Advertising Rules!
Advertising Rules!

Advertising Rules!

5.7 | 1h48m | en | Comedy

Edward Kaminsky, an aging ad man, wants a golden parachute from his agency; he must first land the Opel auto contract. Rosa, a youth with wealthy parents, wants to establish herself as an artist. The clumsy and enthusiastic Viktor, not quite honest, wants work. When he wanders into Kaminsky's meeting with Opel and says something about irony, the Opel director wants him in on the campaign. Then he steals an idea from Rosa that the Opel director loves. Before Rosa discovers he's expropriated her idea, Rosa and Viktor become lovers. Father-son feelings materialize between Kaminsky and Viktor. Can the impulsive Viktor hold it together before Rosa learns the truth and flies away?

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5.7 | 1h48m | en | Comedy | More Info
Released: April. 04,2001 | Released Producted By: , Country: Budget: 0 Revenue: 0 Official Website:
Synopsis

Edward Kaminsky, an aging ad man, wants a golden parachute from his agency; he must first land the Opel auto contract. Rosa, a youth with wealthy parents, wants to establish herself as an artist. The clumsy and enthusiastic Viktor, not quite honest, wants work. When he wanders into Kaminsky's meeting with Opel and says something about irony, the Opel director wants him in on the campaign. Then he steals an idea from Rosa that the Opel director loves. Before Rosa discovers he's expropriated her idea, Rosa and Viktor become lovers. Father-son feelings materialize between Kaminsky and Viktor. Can the impulsive Viktor hold it together before Rosa learns the truth and flies away?

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Cast

Alexander Scheer , Götz George , Chulpan Khamatova

Director

Andreas Doub

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Reviews

petr-17 This is a very insightful film. The lead actor, Alexander Scheer, is the ultimate casting choice. He portrays physically a geek like nobody else. The film itself examines the rapid accent into popularity and money, the selling of original values and building a fake existence.It is humorous and follows a realistic ideology. The two scenes that form the core of the film is the guerrilla filming in the super market (with the subtext of war journalism) and the subsequent weekend, which forms a nostalgic look on youth with an older character (as opposed to an observing role.)Götz George provides the excellent effigy of lost but regained youth and principle. Chulpan Khamatova is perfect as the perky pseudo-rebellious artist with rich and disapproving parents.A film worthwhile seeing more than once, first to enjoy and then to analyze.
Jedi Clerk As I said... I thought this movie was cute... my fiancee and myself enjoyed it immensely. It's not groundbreaking or earthshattering by any means but this film has a good heart. It's sort of basically like 'Trainspotting' meets 'How To Get Ahead In Advertising' German-style. Any movie that has the guts to poke at the soft white underbelly of the corporate advertising beast is alright with me.An interesting note is that in this movie which is about not making compromises to big-money ad clients they changed the North American title to 'Advertising Rules' and there is sort of a gratuitous disclaimer in the beginning pointing this fact out. How ironic that some advertising exec (who obviously didn't pay attention to the film's message) felt the need to change the name...
chebert If you're in advertising (like I am), or are about to get into advertising you should check out this movie. If you're not interested in it then don't bother. There are so few movies around that get into the business of advertising. From the pitch to idea development to a campaign rollout, it's kinda cool to see it in the movies...and in a mostly hip and humorous way. As one of the other reviewers said, it's not REALLY all that funny...but it made me chuckle.
mondenkinder One of the sentences you learn going to a filmschool is: "A comedy is only a comedy if someone is laughing. If nobody is laughing, then it is not a comedy. It is something else."I think this is what best fits for this film. It is a story about a young guy (Viktor Vogel, whyever this comic-name) seeking a job in a big commercial company. He finally gets there, but only because the company needs him to make a deal with Opel. After the deal has gone, he is kind of thrown out.That's the story. I don't think it's funny. Let alone all those little things like the (german) synchronization, of the mumbling voice of Götz George, of all the stereotyped characters without any depth nor wound. The film was okay if it would have been broadcast on the television. But it simply doesn't fit into a cinema room. For this it is too "small". I'd recommend this film only for: how not to make a funny film.