winston smith The point of a comedy is for it to be comical and this simply was not. To be honest I found most of the humour childish and in poor taste. None of the stars are comical actors, they are the usual bunch of British b-movie actors who all seem to be in the same films with the same themes.The only thing that made me laugh was how bad the acting was. I was surprised to Richard E Grant in there but I suppose its proof that the reason has hit us all as I'm guessing he was only in this movie for the cash or as a bet.There were a few hot chicks in it but overall it was a weak film. No idea why its rated as high as 4.5

James conroy Really loved this film when I saw it at the cinema and loved it even more having watched it on DVD! For me it did everything that a film like this needed to do and more. It was funny, gripping and had really well rounded characters who did a great job at really bringing the whole thing together!I love the ensemble cast too who although large really made it feel like the film was covering a large demographic of people. Im not sure what the budget for the film was but it seemed as if the filmmakers were really getting a lot out of what i would imagine would not have been a massive budget for an independent British feature film. All in all a great watch with a lovable cast and slick direction. for the film deserves a 10/10

Jnoirnoir1032 Pretty rubbish. That's about the easiest way i can sum this up. James (a loser) hires Ampersand (a pick up artist) to help him snare the girl of his dreams, who then turns out to be selfish and mean. With that, he realises that his best friend (a hot girl) was there for him all along and liked him just the way he was. Not the most original story. Comparisons with the plot of Hitch and Crazy Stupid Love are obvious. But to put this film in the same category as those two would be a grave mistake indeed. I love Independent British films. I love finding hidden gems, or spotting new talent in smaller films, and then watching their careers grow. However, this is not a hidden gem. There are no new talents to be discovered here. The faces we recognise (Richard E. Grant, Martin Compston, Neil Maskell, Colin Salmon, Sheridan Smith, Jill Halfpenny, Craig Conway) can all chalk this one down to 'keeping busy.' They will all undoubtedly continue onwards in their careers and see this as a mere blip. Not sure anyone who was trying to make a name for themselves with this one will be as lucky. Gemma Atkinson, who would have seen this as a chance to put the lad mags behind her and get some credibility comes up short. Here she plays the object of the central character James' desires, but as said, she is revealed to be shallow and selfish. Atkinson doesn't really show any range or charisma, and on the evidence of this wont be working in anything of a higher quality anytime soon. Simon Phillips who plays the loser in the title, James, is quite honestly appalling. He seems to spend most of the film playing a severe caricature of what I assume he thinks is a geek. Every Cliché is present and accounted for. Fat, check, glasses, check etc, etc. He seems to have only two emotions, and both of them appear to involve an OTT gurning facial expression. Although Im sure everyone can relate to the difficulty of finding a partner - the real big problem was that I just didn't like James. Maybe it's because of the way he was written, but I think Phillips performance took me out of what was already a bad film and left me with very little to enjoy from watching it. He over played every scene. The Director, Dominic Burns must be commended for managing to attract the solid supporting cast mentioned earlier, but then immediately berated for wasting their talents with this guff. Any subtlety to be found in the jokes was wringed out of it and replaced with BIG bravado and hammy,contrived delivery. He cant seem to make up his mind as to what this film is? Is it a romantic comedy. (No. It's not romantic. Or very funny.) Is it a balls out gross sex comedy. (No. It's crass, but again, not funny.) Is it an office/Curb awkward embarrassing type chuckle? (No. It's embarrassing, but only because it's not funny.) I feel like I am being harsh, but it's just that I cant think of many positives in this film. It's utterly charmless and quite boring.

suzanne (ballsoffun64) So Loser vs Twilight! So the film makers are nothing if not brave. I'm guessing the general audience who go and see romantic comedies are teenage girls, no? So why release against Twilight whose main audience is... Teenage girls, right? It's a shame because I loved this film, I thought it was so sweet and yes it had some laugh out loud moments but the love story was great and as embarrassing as it is to admit, I didn't see the end coming. I believed it was going in the direction they were taking me, that's all I'll say without risking spoilers. Martin Kemp was brilliant as the love God, he's a movie star and I'd love to see him in more movies, although his IMDb says he's now directing. A shame, too beautiful not to be on screen more. My favourite part was the outtakes at the end and that's not a back handed compliment, I really enjoyed the film but the outtakes were a riot!