Billy Howard
Unlike any other film in the genre, Mark sets out as a skeptic to disprove the silly people holding signs on the corner, but his world is turned upside down when he discovers, time-and-time-again, the upsetting, heartbreaking, sickening and undeniable truth about universal animal suffering and the environmental consequences—including human suffering—from what has come to be known as factory farming. The audience isn't being lectured to as in many other animal rights films, on the contrary, we go with him on his journey of discovery and the scales fall from all of our eyes.Enthusiastically recommended for all.
Roger Sanchez
Humans tend to think of themselves as superior for the most part. We are not: our callousness for allowing our society for force itself to think of animals as our 'supply-and-demand' bucket is shown in all its disgusting glory in full-force on this documentary. Supplement this with other videos/blogs/articles/news/etc. detailing the atrocities we subject our counterpart equals (yes, animals - all of them) to.Animals are here with us to teach us compassion, love, and to live life from beginning to end with their families and how they choose. If you don't believe otherwise and still choose to blindly subject yourself to modern-day inexcusable cannibalism (unknowingly, unwillingly or otherwise), this documentary can help you out should you need any guidance for an open heart.This may not me much of a review more than it's a personal view of wanting anyone who needs some clarification to watch this for the sake of animal's lives - they are counting on your decision :)
carlagolden
I found this film a refreshing approach to animal rights and liberation. Yes, it addressed the dichotomy of human love for animal companionship and the horrors (without being unbearably graphic) of the animal food industry, but it also spent significant time reasoning out the absurd rationale why people eat animal foods. I enjoyed the logical dissection of the topic by the film's experts. The animal food industry has so many negative implications for the animals, the planet, and human health that it's hard to cover all topics in depth in one film, however they were all touched upon but the ethics of choosing animal foods were the focus. I would encourage all viewers to make sure they include viewing the interview outtakes in the extras section of the DVD.
Stevan Harnad
NATURE IS AMORAL, BUT HUMANS NEED NOT BEThere is no suffering that humans inflict on nonhuman animals that we do not also inflict on humans. But the vast difference is that the suffering we inflict on humans is seen as wrong by most decent people worldwide -- and it is also against the law. Not so for animals. They are not protected by the law and most of us are not only unaware of their agony in breederies and slaughterhouses and in their destroyed habitats, but we are actively sustaining it as consumers. Most of us believe, for example, (1) that meat is obtained humanely, and (2) that it is necessary for our survival and health. Both of these beliefs are profoundly, tragically and demonstrably wrong. Reducing and eventually abolishing the gratuitous suffering that our species is inflicting on other species is one of the most pressing moral imperatives of our age. This film will help open the eyes and hearts of decent people worldwide to the enormity of the agony of innocent, helpless creatures at the hands of our species, to the fact that their suffering is unnecessary, and to the urgency of adopting laws to protect them.
AD
