Search for Tomorrow

Search for Tomorrow

1951
Search for Tomorrow
Search for Tomorrow

Search for Tomorrow

7.1 | en | Drama

Search for Tomorrow is an American soap opera that premiered on September 3, 1951, on CBS. The show was moved from CBS to NBC on March 29, 1982. It continued on NBC until the final episode aired on December 26, 1986, a run of thirty-five years. At the time of its final broadcast, it was the longest-running non-news program on television. This record would later be broken by Hallmark Hall of Fame, which premiered on Christmas Eve 1951 and still airs occasionally. The show was created by Roy Winsor and was first written by Agnes Nixon for thirteen weeks and, later, by Irving Vendig.

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Seasons & Episodes

35
26
1
EP1  The Final Episode
Dec. 26,1986
The Final Episode

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7.1 | en | Drama , Soap | More Info
Released: 1951-09-03 | Released Producted By: National Broadcasting Company , Columbia Broadcasting System (CBS) Country: United States of America Budget: 0 Revenue: 0 Official Website:
Synopsis

Search for Tomorrow is an American soap opera that premiered on September 3, 1951, on CBS. The show was moved from CBS to NBC on March 29, 1982. It continued on NBC until the final episode aired on December 26, 1986, a run of thirty-five years. At the time of its final broadcast, it was the longest-running non-news program on television. This record would later be broken by Hallmark Hall of Fame, which premiered on Christmas Eve 1951 and still airs occasionally. The show was created by Roy Winsor and was first written by Agnes Nixon for thirteen weeks and, later, by Irving Vendig.

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Cast

Kevin Conroy , Jane Krakowski , Mary Stuart

Director

Producted By

National Broadcasting Company , Columbia Broadcasting System (CBS)

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Reviews

raysond The daytime serial "Search For Tomorrow" could have been subtitled "The Joanne Gardner Barron Tate Vincente Tourneur Story",for that character,certainly Mary Stuart,the actress portraying her set the tone for the show's entire 35-year run,producing over 2,000 episodes. In many ways Joanne was much like a radio soap opera heroine,remaining strong and supporting her friends while enduring terrible suffering in her life. But she had time for lighter moments with her co-stars while dealing with the usual situations that when on with her longtime friend Stu Bergman,who was first seen in December in 1951 and stayed until the end of the run,and by the 1970's, a chance to break out in song occasionally. The combination worked for viewers for at least 30 years,as the show's top rated soap from 1952 to 1955,stayed near the top through the 1960's,and remained a serious contender until CBS-TV,in a dispute with sponsor Proctor and Gamble,canceled it 1982 after more than 31 years with the network. The series premiere on CBS-TV on September 3, 1951 and ended its astounding run on March 26,1982. Then,a week after it left CBS,the soap moved to NBC-TV on March 29,1982 and remained with the network until December 26,1986. When it was on CBS-TV during the early years,the series was seen in 15 to 20 minute installments and it remain that way until the late-1960's. On September 9,1968 the show was extended to a full half-hour.The Black and White Episodes of "Search For Tomorrow" ran from 1951 until 1967. The Color Episodes ran from 1967 until 1986. The creation of this soap was from the brainchild of Agnes Nixon and Roy Winsor. Nixon,would go on to produced other soaps including being one of the head writers and other creations for "Another World",and later "All My Children". The series would be a stepping stone and a career launch for a number of up and coming actors who made their mark on this show. From Don Knotts(who made his television debut on this show) to Lee Grant,Nita Talbot,Martin E. Brooks,Philip Abbott,George Maharis,to Ken Kercheval,Jill Clayburgh,Robert Loggia,Joel Higgins,Michael Nouri, Morgan Fairchild,Tommy Norden,Natalie Schafer,Kevin Bacon,and Olympia Dukakis. Only Mary Stuart and Larry Haines were the only two cast members that stayed on throughout the show's 35-year run.
jf_moran49 Actually, monica.murray@nyumc.org, you've got it wrong. The soap you are describing in your comment above is not "Search For Tomorrow," but "The Secret Storm." That's the one which for many years featured story lines revolving around the "Ames" family."Search For Tomorrow" revolved mainly around the characters of "Joanne Gardner Barron Tate Reynolds Vincente Tourneur" (played the show's entire, 35-year run by Mary Stuart) and her good friends "The Bergmans"-- "Stu Bergman" (Larry Haines) and, for many years his wife, "Marge" (played by Melba Rae for 20+ years until her sudden, 1972 death).However, both soaps were created by Roy Winsor.To answer your question, Jada Rowland, who played "Amy Ames Rysdale Britton Kincaid" off and on for most of the two decades "The Secret Storm" aired (replaced in intermittent periods by other actresses, including the last time by the equally popular Lynne Adams, who played "Leslie Jackson Bauer Norris Bauer" on "The Guiding Light" for many years) is now a painter and illustrator.After "Storm" was canceled in 1974, Rowland had another, long-running stint, as a character on NBC's "The Doctors."
monica-murray i remember mom would watch SFT when she was still home not working and I'd watch with her. The series started with the Ames family, the father, mother, 2 daughters, although I only remember Amy Ames (Jada Rowland) who wasn't listed in the full cast. The mother died and the father remarried. Later, Amy got involved with a priest (david gale) who almost left the church. she married a man who became crippled and later regained his use of legs. I haven't seen any of this info in years and would love it if someone else remembered this along with more of the story. i really enjoyed that series. thanks for the opportunity to write. I'm very nostalgic at this stage of my life and it brings back fond memories of being home with mom. I wonder whatever happened to Jada Rowland from that series. Thanks for the opportunity to write. Monica Murray
Syl Back in the 1980s, soaps ruled daytime. It's not replaced with talk and service shows now. There are only 9 shows. Only four are produced in New York City and the 5 are produced in Los Angeles. There was a time when it was 14 and New York City ruled daytime television. Those days are long gone because of production costs and the fact that audiences don't seem to be interested in daytime television as much as prime time. In England, soaps are very popular and acceptable. They have become part of their culture. It's sad that the same country that produced the early daytime serials like Search for Tomorrow which showed Agnes Nixon's creative genius and actors like Mary Stuart and Larry Haines play Jo and Stu for 35 years to lose daytime television. Daytime soaps like Search for Tomorrow are no longer being produced in New York City. I don't believe New York City will ever reclaim or want to reclaim it's title of the daytime television industry. It's a shame. There are plenty of actors who want to stay in New York City and work in stage, film, and television without having to relocate to Los Angeles. Maybe the answer is north in Toronto where actors and actresses can work on stage, film, and television. I remember Mary Stuart and Jane Krakowski from Ally McBeal fame in this show. This was a pleasant half-hour on television. We don't have them anymore.