Generation Like

2014 "Are kids using social media or is social media using kids?"

Generation Like

7.1 | en | Documentary

Thanks to social media, teens are able to directly interact with their culture -- celebrities, movies, brands -- in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web -- and exposes the game of cat-and-mouse that corporations are playing with them.

WATCH FREEFOR 30 DAYS

All Prime Video
Cancel anytime

Watch Now

7.1 | en | Documentary | More Info

Released: February. 18,2014 | Released Producted By: Public Broadcasting Service , Country: Budget: 0 Revenue: 0 Official Website: http://video.pbs.org/video/2365181302/

Synopsis

Stream Online

The movie is currently not available onine

Cast

Will Lyman , Douglas Rushkoff , Fred Durst

Director

Jaron Berman

Producted By

Public Broadcasting Service ,

Watch Free for 30 Days

All Prime Video Movies and TV Shows. Cancel anytime.

Watch Now

Trailers & Images

Cast

Will Lyman

as Narrator (voice)

Taliban Takeover America After 9/11 Christmas on Ice The Choice 2020: Trump vs. Biden Amazon Empire: The Rise and Reign of Jeff Bezos Frontline: Divided States of America Losing Iraq (Frontline) League of Denial: The NFL’s Concussion Crisis Iron Man

Douglas Rushkoff

as Himself

American Jesus Programming the Nation? Grant Morrison: Talking with Gods Winnebago Man Disinfo.Con Maybe Logic: The Lives and Ideas of Robert Anton Wilson The Merchants of Cool

Fred Durst

as Himself (archive footage)

Play Dead Population 436 Be Cool Revelations Pauly Shore Is Dead The Merchants of Cool

Reviews

Mr-Fusion At face value, 'Generation Like' didn't hold any surprises. Pretty much everyone knows that the Internet, in its current form, is all about likes, clicks, what-have-you. I mean, that's common knowledge. But digging a little deeper, that's where things get scary. The primary focus here is this: it's not the technology, but what companies are doing to kids *through* technology. Specifically, marketing. The younger age group knows that the goal with social media is to be your own media network, and it's a generation that is willing to do the work of the marketing department just for more likes. Selling out isn't selling out anymore, it's the brass ring. Sponsorship is the prize. It's a new (terrifying) spin on conformity.7/10